Pre Production


Pre production is the planning stage of a project. Before anyone even picks up a camera, we determine what the project’s intended aim as well as its creative direction. This stage also includes preparation for production. Important things to consider include:

  • Goal: Why do you want to do this project? What is the desired outcome you wish to achieve? Keeping the big picture in mind will help to keep everything on track.

  • Message: What do you want to say? Who is your audience, and how do you hope they will respond? Having a clear message will make it easier to successfully achieve goals.

  • Style: Do you have an artistic vision in mind? What tone or feeling should be expressed? Dramatic? Peaceful? Uplifting? Playful?

  • Content: What video and audio should be included? Will you need motion graphics or voice over? What kinds of people will be featured? How long will your video be?

  • Logistics: Where and when will the project be shot? What equipment and permits will we need to acquire? We need to find locations, assemble talent and crew, acquire permits and scheduling time and dates.



Production is where the cameras roll and the action happens. When people think of making a movie or video, this is the part of the process they usually imagine. Footage and audio to be gathered might include interviews, narrative scenes, and B-roll.

Interviews are often a very crucial part of many productions. The sound bites captured in interviews provide the narrative that will guide the story along. Tips for those being interviewed:

  • Those being filmed will need to sign release forms and those being interviewed are advised to avoid wearing bright colors and patterns.

  • In most finished products, the questions being asked are cut and only the answers will be heard. Interviewees will be asked to phrase all answers in full sentences in order to have them still make sense.

  • Most importantly, try to stay relaxed. Don’t worry about making mistakes or appearing perfect. Remember, we will only include the best answers in the final product. Having a great interview isn’t about saying the best lines or being flawless — it’s about showing your genuine self!

Post Production


After wrapping, the work is still far from over. Post production is the final stage of production and brings everything together in the editing room.

Editing includes assembling all the footage and audio together, adding music, mixing sound, adding graphics, fixing exposure, color correction, and color grading.

Once first drafts are done, that’s when the revision process begins. This is when clients give us feedback on notes on what they like or dislike and we work together to create a finished product of the best quality.